Our Inspiration

We do this because of our daughters (Jo)rdan and (Ju)lia.

Inspired by Nutrition

As a new mom, Dana dove right into preparing fresh food for her first-born. But when it came time for her second to transition to solids, she found herself reaching for more convenient options. While dining out one evening with her family, she noticed everyone around the table — older daughter included — was eating fresh, healthy food off the menu, and Baby Julia was (happily) slurping on a store-bought pouch. That’s when Dana knew she had to make a change.


Inspired by Zero-Waste

 As a working mom, Christine tried several well-known baby food subscription services for baby Jordan. While Christine enjoyed the convenience of the deliveries, she was perplexed by the amount of plastic and one-time use insulation, ice packs and cardboard box included with each delivery. Weekly shipments would create an overwhelming amount of waste, and she wasn’t comfortable with that.

There had to be a better way.

And that’s how Joju was born — inspired by our daughters, Jordan and Julia. We are passionate about preparing fresh, nutritious baby food, creating recipes that allow kids to explore new tastes at an early age and delivering it straight to your doorstep in an eco-friendly way.

Our Advisors

We work with a team of pediatricians, dieticians, nutritionists and food scientists from all across the U.S.  Their guidance is integrated through each step of our process from ideation to the jars delivered to your door.